States-Based Plan

Marketing of ISGE would begin with the California State plan because: (1) California received the awards that led to ISGE; (2) California possesses the Intellectual Property Rights; (3) California is among the most populous states; (4) California is the home of the founder and his contacts; he is part of the network there; and finally (5) California has one of the most developed and rich educational systems, that is, coincidentally understood most fundamentally because the author/founder spent a lifetime in higher education therein.

Data presented and analyzed in the Marketing Feasibility sub-button indicated the three tiered system in California. But subsequent to saturating California, it is likely that other most populous states with large educational systems such as New York and Texas would be the next state-based plans to approach.